About Eve
I’m Eve Cronin, founder of Primal Roots.
My work lives at the interface of design, healthspan, behavior, performance, and animal vitality—serving high performers, creatives, animal lovers, and organizations.
A 30+ year healthspan, wellness, design, and lifestyle industry expert. Able to analyze systemic needs and create customized solutions from design through execution for individuals and organizations.
Experience
Primal Roots, New York, NY, 2011-Present
Identity-Aligned Healthspan Design Consultant
Design cutting edge healthspan focused facilities and programming for people
and animals
Miami City Ballet, Miami, FL, 2005-2014
• High Performance Consultant
• Provided dance specific high performance and injury prevention consultingand coaching
PGA of America, Port St Lucie, FL, 2005-2012
• PGA KMX Lab Golf Fitness Coach
• Contributor to, and authorized practitioner of the official PGA- KMX Lab GolfFitness Coach program developed by Dr. Paul Juris
• Coached LPGA Pro Beatriz Recari to her first tour championship at the 2010CVS Open
SOMA Integrated Wellness, Founder, Miami, FL, 2005-2010
Designed and operated 5 Private Fitness Coaching locations including The Standard Miami, Turnberry Aventura, Florida Sports Medicine, and 2 in Seoul Korea
Design consultant for condominiums, homes, and sports training facilities
The Standard Spa, Miami Beach, FL,2005-2008
• Director of Fitness
• Creator, director and co-designer of Miami’s first fully integrated fitness andactive recovery spa services. Cutting edge programs included protocols with cold plunge, sauna, jacuzzi and steam
Gaiam, Miami, FL, 2003-2008
• Co-Creator
• Co-creator of the Kettlenetics infomercial and program’s scientific basis,choreography, large scale product production, 7DVDs, and the first full 30 minute kettlebell infomercial with distribution through Target, Walmart, Best Buy, and Amazon, as seen on TV channels NBC, CNN, QVC, HSN and more