Designing the interface between environments and human + animal vitality.
Rooted
in
Identity
Designed
for
Vitality
Built
to
Last
Media Including:
Clients Including:
Our Services
“Design is only transformational when it includes what is primal — our identity, environment, and story. That’s why we start at the root.”
— Eve Cronin, Founder
The Ergonomic
Nomad
Portable Ergonomics.
Anywhere.
The Ergonomic Nomad is your entry point to reclaiming alignment, focus, and vitality—no matter where life takes you. Designed for digital nomads, hybrid creatives, and laptop warriors on the move, this package offers portable, minimalistic tools and training to transform any space into a primal workstation. No guesswork. No fluff. Just smarter posture, reduced pain, and amplified energy and productivity—anytime, anywhere.
The Ergonomic
Professional
Primal Posture.
Professional Performance.
For professionals working hybrid, remote, or full-time on screens, this system tunes your body to match the high performance you demand from your work. No more burnout, stiffness, or brain fog. The Ergonomic Professional redesigns your posture, environment, and workflow into a seamless engine of clarity, power, and longevity—without sacrificing aesthetics or function.
The Ergonomic
Artist
Liberate Your Body.
Awaken Your Art.
Artists are athletes of the soul —
but most are trapped in pain-inducing environments that steal their flow. The Ergonomic Artist is a radical reclaiming of the creative body. Whether you’re painting, performing, designing, or producing, this package restores physical freedom, sensory clarity, and embodied presence so your true genius can move through you—uninterrupted.
The Ergonomic
Executive
Your Best Work Starts With Your Body.
The Ergonomic Executive is a bespoke healthspan and performance solution for founders, executives, and elite leaders who operate at the edge—where stress is high, stakes are higher, and the margin for error is razor thin. This is not about another standing desk or posture tip. It’s about designing a body-environment system that sustains your clarity, restores your edge, and becomes a quiet but powerful asset—so your performance, presence, and peace of mind are no longer in conflict.
You’ve built empires. Now build the foundation that sustains them.
The Ergonomic
Organization
Better Bodies. Better Brains. Better Business.
The Ergonomic Organization is a high-impact transformation package designed for organizations ready to realign their environments, systems, and people. Using our proprietary healthspan-centered frameworks, we address the root causes of misalignment, burnout, and friction across the workplace—bridging architecture, behavior, wellness, and performance. This offer extends the proven success of our individual work (Nomad, Executive, Artist) into a systemic solution tailored for organizations that value people, performance, and purpose.
Wellthy
Pet
Healthspan Design for the Animals We Love
Our pets are family. Yet, most modern environments—homes, offices, and shared spaces—are not designed with their health, safety, or vitality in mind. Wellthy Pet™ changes that.
This program integrates healthspan-focused design and wellness strategies for your animal companions, creating spaces and routines that integrate their longevity, mobility, comfort, and joy.
About Eve
I’m Eve Cronin, founder of Primal Roots.
My work lives at the interface of design, healthspan, behavior, performance, and animal vitality—serving high performers, creatives, animal lovers, and organizations ready to evolve in a world that often pulls them apart.